authentic creator content that makes players press play

Trusted By

How INITIATE works for Studios

Post an Opportunity

Match with Creators

Review & Revise

Launch Content

Optimize

Post an Opportunity

Match with Creators

Review & Revise

Launch Content

Optimize

Every type of content you need

Fill the feed.

Dozens of creators, dozens of videos, across TikTok, Reels, and Shorts. Pay per seat, not per month.

TikTok

Reels

Shorts

Content Master.

Vetted gaming creators who know your game. High quality content best for partnerships or advertisements.

01 · Raw Capture

02 · Color Grade

NEW DROP

03 · Motion + Captions

04 · Final Composite

Videos from the Conductor Cat campaign

Thumbnail of thequalitytoast's Conductor Cat campaign video — thequalitytoast5.0· United Statest

Thumbnail of flarestial's Conductor Cat campaign video — flarestial5.0· Malaysiaf

More coming soon

Why INITIATE

See why Initiate is the smarter choice for high-performing videos.

INITIATE

Other platforms

Hiring an agency

Total Brand SafetyPre-approvals eliminate off-brand messaging & misinformation.

Off-brand risk, no approval gate

Small fixed roster

Higher ConversionDedicated, polished videos drive real player acquisition.

Generic UGC, low intent

Whoever's booked

Secure EmbargoesEasily & safely share pre-release keys & beta builds.

Keys over DMs and email

Email chains

Targeted AudiencesVet channel analytics before approving creator seats.

Matched on price, not fit

Limited creator pool

Direct CommunicationInstant messaging for fast edits and clarification.

Scattered threads and inboxes

Weeks of back-and-forth

Flexible ControlRetain manual oversight, or enable automation for hands-off speed.

Take what you're given

Baked into the retainer