The best ad in gaming
is a creator who
understands your game.
Post an opportunity. Approve the creator & content. Money releases automatically.
Why INITIATE?
Creators who actually play.
No lifestyle fillers. Every creator on INITIATE is vetted on the games they play.
Approve twice. Pay once.
Funds are held the moment you post. Approve the creator before work starts, approve the delivery before money moves.
Rights in writing.
Master Campaign deliveries include perpetual ad rights on approval. No follow-up negotiation. No surprise re-license.
Seat Campaign
Fill the feed.
- Up to 50 creators per campaign, funded in one batch.
- Matched to your game's genre, platforms, and languages.
- Pay in cash, game keys, or a mix.
Includes a 90-day organic reshare license on your owned channels. Paid ads (Spark Ads, Partnership Ads) require separate creator agreement.
Master Campaign
Content Master.
- 1-3 approved Master Certified creators.
- Master Certified creators produce on brand content and understands the target audience.
- Perpetual worldwide ad rights transfer on your final approval.
The
Process
Apply nowSTEP 01
Post an opportunity. Funds held on submit.
STEP 02
Approve a creator before they start.
STEP 03
Send structured notes. No DM threads.
STEP 04
Approve the draft. Creator publishes — payout and rights release automatically.