Pay per campaign, not per month
For studios
Seat Campaign
From $30/ seat
Fill multiple seats on one campaign for rapid social reach, launch hype, and organic reactions.
- Up to 50 creator seats per campaign.
- Clips ship to creator channels.
- Cash, keys, or both. Paid upfront, held by Initiate.
Best for paid ads
Master Campaign
From $750/ brief
Premium creative production built for high converting brand assets. Vetted creators, deep game comprehension, studio grade quality.
- Includes 3 high-fidelity video assets OR 1 premium creator partnership.
- Vetted creators who understand gaming content.
- Full perpetual worldwide ad rights on approval.
- Optional whitelisting and channel cross posting.
- Structured, multi round revision workflows.
For creators
Creator account
Free
Publish a profile, list Seat Campaign packages, apply to Master Campaign briefs.
- Instantly qualify to apply to listings.
- Apply to any Master brief. Start once the studio approves you.
- Get approved, get paid. Funds released by Initiate.